Analytics

This article provides a general overview of the Analytics section on Shopify. 
Note: This section displays online sales only; in-venue sales will not be reflected here.

On the Analytics page, users can see an overview dashboard.

Shopify provides various out-of-the-box metrics and visualizations in this dashboard such as Gross sales, Returning customer rate, Average order value over time, Total Sales by product, etc. 

Users can get a more detailed view by clicking on any of the metrics.

Users can select the date range for which they want to view the data. The example below is generated for “Last 30 days”.

Users can also perform a comparison between 2 different date ranges. The example below compares data from Last 90 days and Q4 2024.

Users also have the option to customize the dashboard according to their business preferences.

Users can add or remove visualizations and choose from the various out-of-the-box options provided by Shopify. After making changes, users need to click on Save to update the dashboard or Cancel to discard changes.