Creating and Sending an Email

• When you click into the Shopify Email app, you will see any recent emails you’ve sent at the top of the page, which you can use as starting points for new emails
• Otherwise, you can click on the Create Email button in the top right corner

• If you haven’t yet sent any emails, the best place to start would be with a branded template

• There are many more options to choose from if you click the View More button
• The templates can also be filtered according to type, if you’re looking for something specific

Modifying a Template

• The templates should only be used as a jumping off point, and can be modified in a number of ways
• All sections of the email template can be moved around, edited, duplicated, or deleted
• Simply drag and drop a section to move it to a different position in the email template
• Clicking on the red trash icon to the right of a section will remove it from the template
• Clicking on a particular section will open the menu of possible customizations on the right have side of the screen
  • The section selected in the image below allows for modifications to font style, font size, colors, and alignment, among other things
  • The text can be modified directly in the section itself

• In the bottom right corner, there is an Add Section button

• Clicking this will open a menu of all the different section types that can be added to the email template

Select Recipients

• At the top of the email editor page, there is a To: field that indicates who will be receiving the current email
• By default, it will be set to All Subscribers
• Click on All Subscribers to choose a different segment of customers from the dropdown menu