Reporting

Metrics tracked in your email campaign analytics report

• Your email activity report will display the following metrics:
  • Orders
  • Performance
  • Marketing funnel behavior

Orders

• Total sales: The total sales from this marketing activity, calculated as gross sales minus discounts and returns, plus taxes, duties, and shipping
• Average order value: The average value of all orders that are directly attributed to this marketing activity
• Average products sold: The average number of products per order for all orders that are directly attributed to this marketing activity
• First-time customers: The number of customers who placed their first order on your store who are directly attributed to this marketing activity

Performance

• Opened: The number of unique recipients who opened this email
• Clicked: The total number of recipients who clicked on any link in your email
• Reported as spam: The total number of recipients who reported your email as spam
• Unsubscribed: The total number of recipients who clicked the unsubscribe link in the email
• Delivered: The number of emails that successfully reached customer inboxes and did not bounce
• Bounced: The total number of emails that weren’t delivered

Marketing funnel behavior

• Unique visitors: The number of subscribers who visited your online store after viewing your email
• Added to cart: The total number of sessions where a customer added a product to a cart
• Orders: The total number of sessions where an order was placed
• Page views: The total number of times a customer viewed a product page
• Entered checkout: The total number of times a customer began the checkout process
• Purchased: The total number of times a customer made a purchase
• Interactions: The total number of clicks to each storefront link in the email. Links that take customers outside of your store aren't tracked